Why choose the pet industry?
According to the Canadian Pet Market Outlook 2014 Report, 57 percent of Canadian households currently own a pet and Canadian spending on pets is expected to reach $8.3 billion in 2018. The pet industry is recession-proof, predictable, boasts good margins and is a growing market. The projected job growth in the pet industry is 11% between 2014 and 2024.
Why a dog daycare?
Driven by the humanization of pets, dog daycare services are here to stay. It is a scalable, easy to run business model with multiple revenue channels (daycare, boarding, training, spa, grooming, retail), with 65% of total sales coming form consistent recurring daycare revenue. Alternate revenue channels (dog walking, evening play, pickup or drop off) allow the franchisee to pursue continual sales expansion capabilities. A dog daycare business requires little inventory, keeping Cost of Goods lower than 5%.
Is Dogtopia part of any profession associations?
Yes, Dogtopia is a member of the Canadian Franchise Association (www.cfa.ca). We are also members of PIJAC (Pet Industry Joint Advisory Council) based in Ottawa.
Who is Dogtopia’s ideal customer?
Humanization of pets is on the rise in two key demographics: aging boomers (empty nesters) and childless couples (aging millennials), as dogs serve to satisfy the need to nurture. In these households, dogs are treated as the children who are not there.
What are your facilities like?
Our spacious, modern facilities average between 6,000 and 8,000 square feet. Each location is specially designed to provide dogs and dog parents with the best experience possible by reducing odors, noise levels and the risk of illness and accidents. Our locations are equipped with live webcams to allow clients to check in on their dog throughout the day.
How many franchises are there?
Currently Dogtopia has more than 50 locations in North America, of which 6 are in Canada. Dogtopia is positioned to become the leading dog daycare franchise in Canada. The brand has launched a very aggressive growth initiative to rapidly grow its footprint to more than 40 locations in Canada over the next seven years.
What areas are available?
Unlike other more established systems, you won’t have to compete with the hundreds or thousands of operators for locations. Territories of emphasis for Dogtopia Eastern Canada include Ottawa, London, Kitchener, Kingston and Windsor. Primary Dogtopia targets in Western Canada include Vancouver, Victoria, Regina, Saskatoon and Winnipeg.
What is the investment?
The average initial investment for a Dogtopia in Canada is $515,150, including the initial franchise fee of $49,500, which secures a specific, protected territory for an initial term of 10 years. The initial franchise fee for multiple units may be discounted based on certain conditions and criteria. Dogtopia facility construction is in the $300,000 - $450,000 range and can be partially offset with a Canada Small Business Financing (CSFB) loan. Multi-unit operators are encouraged.
What is the royalty fee?
Monthly Dogtopia franchise owners pay a royalty fee equal to 7% of their revenue. They also contribute to the marketing fund, 2% of sales.
Who is the ideal Dogtopia franchisee?
A background in management/business experience is helpful, but not required. Skillset should include sales, management of personnel, training, marketing and customer service. Candidate's net worth requirements are in the $750k range and provable liquid cash reserves of $250,000 are necessary to set up the business and support monthly operations until break-even.
I’m interested! What are the next steps?
If you meet the financial investment criteria, have transferrable skill sets and experience, and are interested in proceeding to next steps, please complete the Information Request Form: https://www.dogtopia.com/next-steps/

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