Dogtopia is the leading dog daycare provider with more than 170 locations operating in 35 states in the USA and Canada. The Dogtopia brand has wellness at our core and our commitment to our customers and their pets is spreading across the nation with over 250 stores in the pipeline. We are proud of the high-quality daycare services we provide and are excited about the growth and potential of Dogtopia. Dogtopia is searching for a key role for our customers and company – a Pet Parent Business Development Lead. This role will be responsible for growing the # of dogs in daycare through a multi-channel lead strategy.

Ensuring retention and visit frequency are also critical as the Business Development Lead will engage Pet Parents and gain their commitment to give their dog the “Most exciting day ever!” This role will be based in Downtown Seattle.

Position Duties/Responsibilities:

  • Drive multiple lead generation efforts to gain commitment from pet parents to enroll their dogs in daycare.
  • Fully understand the daycare and boarding model as well as effectively explain the benefits of our services to increase the # of dogs at daycare.
  • Clearly communicate the value of Dogtopia, our pricing and our competitive advantage, as well as demonstrate confident objection handling.
  • Utilize key prospect, customer and employee listening posts to continually innovate the Dogtopia experience from initial lead management through retention.
  • Execute and manage the brand advocate strategy so that Dogtopia pet parents refer you and Dogtopia to friends and family.
  • Drive customer and revenue success outcomes by partnering with Marketing and Operations teams to increase leads, lead conversion, address barriers to entry, drive retention, and increase visit frequency.
  • Engage with pet parents throughout the process including their face-to-face interaction at the store with their dog through a closed sale.
  • Ensure frequency and retention of customers through effective customer management strategies.
  • Manage the communications between prospective leads and the Center.
  • Plan and manage the Social Media campaign(s)
  • Determine and effectively manage the digital spend for the center
  • Establish and maintain the guerilla marketing effort for the center
  • Implement and manage the Tier 1 marketing campaign
  • Manage the referral program
  • Conduct the 11-stop tour to prospective pet parents at the meet and greet
  • Achieve agreed upon sales targets and outcomes within scheduled timeframe
  • Follow Meet & Greet Booking Flow Chart
  • Follow lead management process (CRM)
  • Maintain 6+6=4&4 tracking system
  • Maintain the weekly Marketing program
  • Leads by example to enable a positive team-oriented culture.

You are responsible to work with pet parents and team members to ensure our customer experience sets the highest standards and satisfaction, while growing D.I.D – Dog in Daycare!

Qualifications:

  • Sales and Customer service experience
  • Highly motivated and target driven with a proven track record in sales
  • High energy, emotionally intelligent, engaging and inspiring
  • Highly organized self-starter – able to prioritize work effectively
  • Excellent selling, communication, and negotiation skills
  • Ability to build rapport with prospects and customers through active listening to drive sales metrics
  • Ability to work cohesively with others in a fun, fast paced environment
  • Able to work within a structure, but to think and act flexibly when needed
  • Proactive- results focused, self-started, anticipator – just do it!
  • Must love dogs

High Level Measures of Success:

  • % of new leads converted – a new customer onboarded
  • Retention of existing customers
  • Store and Business Development Manager customer review ratings
  • Help coach the team on our Dogtopia-isms

The rules by which we, as Dogtopians live by are: We LOVE life unconditionally like a dog. We STAY loyal to our pack.We CHASE the absolute highest standards of safety. We PLAY to our fullest potential. We TREAT every day like It’s the Most Exciting Day Ever!

Job Type: Full-time

Pay: From $36,500.00 per year

Benefits:

  • Health insurance

Schedule:

  • Some holidays
  • Monday to Friday

Supplemental Pay:

  • Bonus pay

Willingness to travel:

  • 25% (to local businesses and events only)

Job Type: Full-time