New Pet Parent?
If this is your pup’s first time at Dogtopia, there are a few things pet parents should prepare prior to rewarding your dog with the most exciting day ever!
At Dogtopia, our passion is giving every single dog the best-individualized care with their health, safety, and comfort as our top priority! Our home away from home environment is the perfect place for your pup to learn, play, and socialize with their BFFF (Best Furry Friend Forever).
Meet the Team
Jolene & Matt, Owners
Matt and Jolene Urbancic are the proud owners of Dogtopia of North Austin. Originally from Ohio, they made Austin their home in the late ’90s. As their two children—Chase, now studying marine biology at the University of North Texas, and Alexandra, studying dance at Arizona State University—prepared to enter middle school, Matt and Jolene decided it was the perfect time to blend their decades of business experience with their love for dogs. They wanted to create a place where dog lovers could confidently bring their pups for safe, fun-filled days of play, or trust that their dogs would be in caring hands while they traveled. Dogtopia, known nationwide for its exceptional service and spotless facilities, aligned perfectly with that vision.
Their commitment paid off: Dogtopia of North Austin earned the 2019–2020 Franchise of the Year award, and their general manager was also recognized as General Manager of the Year for the same period—an achievement the Urbancics credit to their passionate, hardworking team.
At home, Matt and Jolene share life with two golden retrievers, Boomer and Charli, and their spirited rescue Chihuahua, Roxy. They remain immensely proud of their award-winning staff and the outstanding customer experience their team delivers every day.
When they’re not working or playing at Dogtopia, Matt and Boomer serve as a certified complex-environment pet therapy team through the Dog Alliance. Together, they visit hospitals, schools, businesses, and colleges across Austin—bringing comfort, smiles, and plenty of “golden love” wherever they go.
Genevieve Hall, General Manager
Genevieve Hall is the General Manager at Dogtopia of North Austin and has been a valued part of our team since August 2020. She first joined us as a part-time student, quickly found a real passion for the work, and graduated a year and a half early so she could come on full time. Genevieve loves the energy and pace of daycare, has a special connection with the dogs in our care, and has grown into a strong leader for our team and our North Austin pet parent community.
Jordan Parkman, Pet Parent Relationship Manager
Jordan Parkman is a recent University of Texas at Austin graduate who has been part of the Dogtopia team since September 2023. She brings strong leadership, organization, and a genuine love for dogs to create a safe, fun, and welcoming environment for every pup.
Leo Alzate, Operations Manager
Leo Alzate is the Operations Manager at Dogtopia North Austin. He joined the team in 2024. He’s been around dogs his entire life and is the dad of Nugget, the friendliest pup you’ll ever meet! His favorite part of working at Dogtopia is getting to interact with all our furry friends, and he does his best to make sure that they are well taken care of every day!
