The pet care industry, much like any other, is subject to change as demographics, attitudes and needs continue to evolve among customers. Keeping on top of these trends can help you provide the best possible service not only for your current clientele, but also to anyone who may be a prospective client. Here are three big trends currently shaping the pet care industry:

Quality pet food is in demand

Dogs are now considered part of the family and pet parents want their furry friends to live long and healthy lives. Therefore, high quality pet food is becoming a necessity. There is an increasing demand for meal kits (with or without customizations) due to health and convenience factors. More pet parents are seeking foods with holistic benefits, such as those used to improve joint care, anxiety, heart health, and any allergies or specific health conditions their pet may have. We’re also seeing increased demand for organic, quality ingredients in foods and treats. People want products with protein as the first ingredient, as well as labels such as non-GMO, antibiotic free, grain-fed, etc. They are also replacing traditional snacks like kibble with home-cooked treats, veggies or portions of raw meat.

Tech is becoming a priority

Baby boomers used to be the biggest demographic in terms of pet ownership, but recently millennials have surpassed them and now make up 35% of all pet parents. This generation has grown up with technology and are accustomed to the convenience of using it when interacting with businesses. They also use technology to learn and research companies as it helps inform their choices. Things like having good online reviews, being responsive to online messages, and having a mobile app can go a long way in helping cater to the needs of this demographic.

Speciality services are on the rise

Pet parents are increasingly demanding speciality services like quality dog boarding and structured daycare to make sure their pups are well taken care of while they’re away. It’s not just about a place to sleep; they want to know their dog will be comfortable, well-fed, exercised and entertained. Meanwhile, specialty pet businesses such as dog training, upscale dog spas, dog walking, pet massages and pet portrait photography are becoming more and more popular. As such, there’s a benefit to businesses diversifying the products and services they offer to include more of these speciality options. Consider what your company can do to further enrich a dog’s health and life experiences.