About Dogtopia

Training & support

Are you an independent person who wants to have significant control over the success of your business, while also leveraging the power of a proven format, a profitable track record, and a recognized brand? Consider a Dogtopia franchise. On average, franchises are much more likely to succeed than independent small businesses. Of all the franchises opened in Canada within the last 5 years, 86% are under the same ownership and 97% are still in business.

 

A TEAM APPROACH TO SETTING YOU UP FOR SUCCESS

With a Dogtopia franchise, you’ll never feel like you’re in it alone. We provide our franchise owners with unwavering support through initial and training to operations as you grow – it’s a team approach to success. Our team of dedicated professionals will guide you through our training process, which includes:

  • 30-day initial training program at Dogtopia University
  • 2-week classroom, 2-week in-store training
  • 10 days of opening support (6 days before, 4 days after opening)
  • Marketing and sales training
  • Real Estate and Facility Construction Support
  • Ongoing field visits
  • One-on-one coaching
  • Website development
  • Monthly webinars, seminars, calls
  • Quarterly regional workshops
  • Access to our network of franchisees – shared best practices
  • Annual Dogtopia Conference

Additionally, Dogtopia recognized the potential for a knowledge gap between its U.S.-based head office and Canadian franchisees within the chain, and responded with a somewhat specialized organizational structure – the Regional Developer model.

What is a “Regional Developer” Model?

Regional Developers invest their capital into acquiring territorial rights to a particular franchise concept, and then invest their time, efforts, knowledge, experience and abilities into recruiting and supporting Franchisees located within that territory. In effect, Regional Developers form an additional layer of support between the franchisor and franchisee to reduce/eliminate the knowledge gap between proven concept methodology and real world delivery of the value proposition to customers of the brand. Regional Developers are also required to establish and operate their own Dogtopia location or locations within their Region. This provides Regional Developers with a constant source of real world operational data and experience that can be leveraged to provide solutions to the type of issues which franchisees may typically encounter in the marketplace they share.

What is the Regional Developer’s role?

The first responsibility of a Regional Developer (or their representative) is to assist interested individuals in determining whether or not the Dogtopia franchise opportunity may be a good fit for them. This

determination is made through the sharing of data, answering questions, providing content, and generally acting as a resource for individuals to access information about Dogtopia. This process is not so much a sales process as it is a mutual evaluation exercise. Regional developers have a direct stake in the performance and success of their Region. Therefore, there exists a strong desire to recruit effective, open minded candidates who possess the capacity to be successful within the Dogtopia chain.

Once a candidate has concluded the Dogtopia opportunity merits further investigation, the Regional Developer becomes a conduit through which arrangements are made to submit the Franchise Application, receive the Franchise Disclosure Document, and visit Dogtopia’s corporate Head Office in Phoenix, Arizona.

Dogtopia has identified and secured the assistance of an International Real Estate management and procurement company (Cushman-Wakefield) to assist new franchisees with the identification, lease negotiation, and construction of suitable business premises in Canada. The Regional Developer enhances and amplifies these efforts when necessary to ensure that the best possible site for a Dogtopia facility is secured within the franchisee’s territory. Once construction of the facility is completed, the Regional Developer directly assists with all arrangements necessary to prepare the site for becoming open to the public.

While construction of the facility is underway, the franchisee attends basic training. This consists of both classroom and online instruction conducted by Head Office through the “Dogtopia University” training program. After the franchisee has completed this training, the Regional Developer becomes involved to fill in any knowledge gaps which may exist as well as provide additional instruction, advice, and input specific to the Canadian community within which the Franchisee will operate.

The Dogtopia Foundation enables dogs to positively change the world. To accomplish this, we currently are funding programs focused around three worthy causes: Service Dogs for Veterans, Youth Literacy Programs and Employment Initiative for Adults with Autism.