the opportunity

The Pet Industry is Hotter Than Ever

INDUSTRY FACTS

• 98% GROWTH in pet services spending from 2013 to 2015; dog daycare, boarding and spa services included
• $63 BILLION INDUSTRY with 84 million dogs in North America
• Approximately 36% of all households in North America own at least one dog
• PROJECTED JOB GROWTH in the pet industry is 11% between 2014 and 2024

 

But don’t just take our word for it! The December 2015 Entrepreneur magazine listed “6 Reasons You Can’t Go Wrong in the Pet Care Industry”:

• It’s recession-proof
• It’s predictable
• There is no need to educate the customer
• The industry benefits from the Kinderschema
• Good margins
• Growing Market

Why Daycare?

• Scalable. Easy to run + easy to learn = franchisees can grow rapidly into multiple units
• Work-life BALANCE = majority of business is Monday through Friday
• Little inventory = your cash isn’t tied up with inventory (Cost of Goods = Low 5%)
• World-class branding = best-in-class partners for PR, digital and traditional marketing
• Financial STRENGTH of franchisor = 100% privately owned, no debt
• Recession-resistant = stable $63 Billion industry
• Demand = 35-40% of US households have at least one dog
• Humanization of the DOG = part of the family

Why Dogtopia?

Our Advantage is Your Opportunity:

• Dog services are one of the fastest-growing sectors in North America today
• Our target customer is the largest demographic in North American history – the female millennial, our secondary customer is the second largest, the baby boomer
• Fragmented market ripe for a sophisticated localized brand like Dogtopia to dominate the industry
• Strong business model with labor costs as the only key variable expense
• Consistent recurring daycare revenue (65% of sales) driven by the humanization of the dog and the ongoing need to exercise, educate and socialize the dog – similar to a child’s schooling needs
• Multiple revenue channels (daycare, boarding, training, spa, grooming, retail) eliminates store capacity constraints
• Alternate revenue channels (dog walking, evening play, pick up or drop off) allow the franchisee continual sales expansion capabilities
• Relatively simple operation with key focuses being lead generation, labor-management, and facility operations
• Lower-than-industry standard start-up costs, when compared with our competitors
• No Complex Management of Supply Chain or Food Safety
• Nominal /COGS (less than 5%)
• Sophisticated Application of Technology to semi-automate lead management and retention:
• Brand-specific point-of-sale system (POS)
• Integrated online appointments
• Digital community-based marketing system to manage lead generation, conversion, retention and reputation management
• Loyalty program and monthly membership services
• Integrated customer relationship management (CRM)
• Dogtopia Connect learning management system (LMS) delivering proprietary, industry-leading training content
• 24/7 online training tools
• Online playroom webcams
• Online virtual kiosk to simplify customer acquisition
• Franchise-experienced Chairman, CEO and Executive Team
• Environmental Biologist and Animal Behaviorist
• Senior Instructional Designer
• Certified Dog Trainers
• Franchise Retail and Operations Specialists
• Specialized Best-in-Class Supply Partners:
  • Real estate support
  • Marketing/branding
  • Digital/social strategy
  • PR
  • Industry-specific cleaning protocols
  • Leading-edge technology provider
• Very engaged and transparent franchise community who openly network, share and support each other
• Best-practice sharing workshops with leading franchisees and benchmarking with top quintile reporting
• Experienced Franchise Support Team that consists of:
  • A fun, young enjoyable business in a rapidly growing sector with enormous opportunity for growth

 

 

Growth Possibilities in the Pet Sector

Fast-casual specialty brands are on the rise in general. But when you add the simple, classic brand appeal of Dogtopia, you have many opportunities to capitalize on revenue growth. Services like spa, training, and retail are built into Dogtopia’s franchise model.  We also participate in VetFran to support our armed forces. Interested in claiming an entire region? Now is the time to take advantage of our discounts on multi-unit purchases.

Prime Areas Available

One of the prime benefits of teaming with an emerging brand like Dogtopia is location preference. Unlike other more established systems, you won’t have to compete with the hundreds or thousands of operators for locations. You have the chance to own your own Dogtopia where you know people and have connections. See how we’re growing in North America:

The Franchise Opportunity

DOG DAYCARE SERVICES ARE HERE TO STAY: RECESSION RESISTANT

According to Forbes, an astounding 92% of pet owners spent the same or more on their pets during the most recent recession period. No matter the economy, people love their pets. And more than ever, people are looking for dog daycare and services.

EARLY DEVELOPMENT OPPORTUNITY

As an emerging brand, Dogtopia is experiencing impressive growth. The demand for our brand, flexibility of our model and the availability of prime territories is fueling our growth. There has never been a better time to join us and be the first to bring Dogtopia to your community. One of the prime benefits of teaming with an emerging brand like Dogtopia is the ability to cherry-pick prime markets to open your Dogtopia. Unlike other more established systems, you won’t have to compete with other operators for locations. You have the chance to own your own Dogtopia where you know people and have connections. Imagine opening your Dogtopia where you want it. So, what are you waiting for?

EXPERIENCED FRANCHISE LEADERSHIP

Our leadership team has had direct experience with some of the top franchise brands like Century 21, Gloria Jeans Coffee, Brinker International, and Papa John’s Pizza. In fact, the combined franchise experience of our team is more than 150 years. So don’t worry, you’re in good hands!

LOW INVESTMENT WITH MULTI-UNIT DISCOUNTS

The average initial investment for a Dogtopia is $454,437 in the U.S. and $515,150 in Canada, including the initial franchise fee of $49,500. The initial franchise fee for multiple units may be discounted based on certain conditions and criteria.

STRONG UNIT ECONOMICS CLASS

Dogtopia was one of the early pioneers in the dog daycare industry. That means we’ve had more than 14 years to refine and perfect our model. And we continue to operate four stores ourselves as company-owned units. We know how to make daycare a profitable and economic windfall. Come join us and grab your share!

 

 

 

NOTE: This website is not a franchise offering.  A franchise offering can be made by us only in a providence, if we are first qualified to offer franchises in that providence, and only if we provide you with an appropriate franchise disclosure document.  Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with all providential requirements.