About the Pet Industry

Why the pet industry?

Four dogs posing to the camera

The pet industry allows animal lovers the chance to not only play with dogs, but also the ability to work in a field they feel good about – providing positive experiences to all breeds of dogs and their pet parents. Spending your days doing something you have a passion for makes the entire work experience more rewarding, increases personal gratification and boosts overall happiness. As the old saying goes, “Love what you do, and you’ll never work a day in your life.”

The pet industry’s growth rate is impressive and shows no signs of slowing down. In 2020, $103.6 billion was spent on pets in the U.S., which is up 6.6 percent year over year in an industry that has grown steadily since the mid-’90s, says the American Pet Products Association.


  • Pet industry expenditures for 2019: $97.1B
  • Pet industry expenditures for 2020: $103.6B
  • $8.04B of the pet market is fragmented and highly underserved
  • 70% of U.S. households own a pet, which equates to 90.5 million homes
  • 95% of pet owners view their pets as family members
  • Almost 75% of Millennials own pets
  • Pet industry generates more than $110 billion in revenue in the U.S.



NOTE: This website is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.

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The Dogtopia Foundation enables dogs to positively change the world. To accomplish this, we currently are funding programs focused around three worthy causes: Service Dogs for Veterans, Youth Literacy Programs and Employment Initiatives for Adults with Autism.