Why choose the pet industry?
The pet industry is a $67 billion industry, and poised to continue to grow rapidly. Driven by the humanization of the dog, 92% of pet owners spent the same or more on their pets during the most recent recession period, according to Forbes. The pet industry is recession-proof, boasts good margins and is a exploding market. The projected job growth in the pet industry is 11% between 2014 and 2024.
Why a dog daycare?
With pet services seeing a 98% growth in pet services spending from 2013 – 2015, dog daycares are here to stay. It is a scalable business model with multiple revenue channels (daycare, boarding, training, spa, grooming, retail), with 65% of total sales coming form consistent recurring daycare revenue. A dog daycare business requires little inventory, and is fun to run.
Why choose Dogtopia?
As one of the early pioneers in the dog daycare industry, we’ve have more than 15 years to refine and perfect our model. As an emerging brand, Dogtopia is experiencing impressive growth. The demand for our brand, flexibility of our model and the availability of prime territories is fueling our growth. There has never been a better time to join us and be the first to bring Dogtopia to your community. One of the prime benefits of teaming with an emerging brand like Dogtopia is the ability to cherry pick prime markets to open your Dogtopia. You have the chance to own your own Dogtopia where you know people and have connections.
Who is Dogtopia’s ideal customer?
Our target customer is the largest demographic in North American history – childless couples (aging millennials), our secondary customer is the baby boomer (empty nester). In these households, dogs are treated as children who are not there, with pet spending reaching its peak.
Is Dogtopia part of a franchise association?
Yes, Dogtopia is a proud member of the International Franchise Association (www.franchise.org).
How many franchises are there?
Currently Dogtopia has more than 50 locations with over 100 stores sold and are in development in North America. Dogtopia is positioned to become the leading dog daycare franchise in North America. The brand launched a very aggressive growth initiative to rapidly grow its footprint to more than 400 locations in the U.S. and Canada over the next several years.
What areas are available?
Unlike other more established systems, you won’t have to compete with the hundreds or thousands of operators for locations. You are able to open a Dogtopia in the American city that best suits your needs.
What is the investment?
The average initial investment for a Dogtopia is between $416,032 - $1,071,075, including the initial franchise fee of $49,500. The initial franchise fee for multiple units is discounted by 10%.
What is the royalty fee?
Monthly Dogtopia franchise owners pay a royalty fee equal to 7% of their revenue. They also contribute to the marketing fund, 2% of sales.
What are your facilities like?
Our spacious, modern facilities average between 3,000 and 7,500 square feet. Each location is specially designed to provide dogs and dog parents with the best experience possible by reducing odors, noise levels and the risk of illness and accidents. Our locations are equipped with live webcams to allow clients to check in on their dog throughout the day.
How many employees do you need to run a unit?
Who is the ideal Dogtopia franchisee?
A background in management/business experience is helpful, but not required. A Dogtopia’s franchisee’s skillset should include sales, management of personnel, training, marketing and customer service. The ideal candidate must love dogs and LOVE the business of dogs.
I’m interested! What are the next steps?
If you meet the financial investment criteria, have transferrable skill sets and experience, and are interested in proceeding to next steps, please complete the Information Request Form: https://www.dogtopia.com/next-steps/