Accomplishing brand recognition is not an easy feat, nor is it something that can be achieved quickly. From marketing efforts and building consumer trust to developing your business’ culture, personality, and image, it is safe to say that many elements go into establishing brand recognition.
Depending on the brand they choose, franchisees can bypass (or at least minimize) the time, effort, and resources required to achieve brand recognition. Compared to an owner of a startup who may need to build their reputation among customers from scratch, franchisees can leverage the franchisor’s existing positive associations, customer base, and recognition from the jump.
Here we just a few ways that investing in a franchise can provide franchisees with a head start in the business world.
ESTABLISHED KNOWLEDGE OF PRODUCTS AND SERVICES
At its most basic level, brand recognition occurs when a consumer is familiar with a brand and can differentiate it either through auditory or visual cues (i.e., logo, brand colors, jingle, etc.). Since they already have an idea of the brand, they likely know about the products and services offered.
This is not to say a prospective customer will know the granular ins and outs of the business. However, consumers who have a general idea of the franchise business often generally know what to expect. A franchisee can take this general understanding of the business, strengthen it through optimal customer service, and develop this understanding and recognition into a loyal customer.
Since the baseline is already established, franchisees can focus on growing their understanding of the business, providing quality service, training staff to be effective, and other elements that can help boost a franchise location’s success.
LEVERAGING EXISTING MARKETING EFFORTS
Investing in a franchise brings the advantage of having an established business model that franchisees can follow. This includes guidelines for daily operations down to the design and construction of a location. One important aspect of this business plan is the marketing and advertising efforts already in place. Franchisees can either adhere to brand guidelines and contribute to the existing marketing plan or rely on the franchisor to handle the marketing. Elements like logos, brand colors, or jingles can trigger instant recognition among consumers, which are all a part of the franchise’s marketing material.
By joining a franchise, franchisees gain access to a toolkit of proven marketing resources that they can leverage at their own location. This saves the time and effort required to test different strategies or gauge consumer response. Instead, franchisees can immediately benefit from the established marketing efforts provided by the franchisor, which allows them to hit the ground running and start attracting customers with much less risk involved.
Customers can feel a greater sense of security knowing that the franchise business they are dealing with is well-established and has several locations within its network. This knowledge boosts their confidence in the business and decreases the likelihood of them choosing a competitor.
FRANCHISE WITH DOGTOPIA
If you are seeking an opportunity that allows you to combine the elements of starting your own business with a proven and successful model to follow, consider investing in a Dogtopia franchise. Learn about the booming pet industry and the investment required, and find out if you would make an ideal franchisee in our network.