Dogtopia continues to invest in new technologies to help our franchisees succeed. Every new location gets a mobile-optimized local website, equipped for personalization and the ability to add specific contact details, locally-specific copy, local images and more. It also allows for easy Meet & Greet booking, online appointment requests, webcam access, and general inquiries, streamlining your operations and making it easy and convenient for new prospects to get started with Dogtopia. Franchisees can easily update their website with new localized content, blog posts, team pages, events and more to aid in local search results.

We also have a custom-built, proprietary mobile app in our franchisees’ digital toolkit, yet another medium current and potential customers can use to make the Dogtopia experience even more convenient. From booking appointments to watching our playroom webcams, parents can access what they need from their fingertips, which benefits our franchisees as it can enhance customer engagement and satisfaction.

We also have a customized point-of-sale (POS) and customer relationship management (CRM) software that is owned by Dogtopia and powered by Salesforce.