Staying on top of changing market trends can be a key component to long-term success in any industry, including the pet industry, where consumer needs and interests can evolve, and ultimately, impact their purchasing behavior. For prospective franchisees, investing in a franchise that acknowledges these trends and finds ways to adapt to better meet their customers is crucial, allowing them to stand out in the crowd and build lasting customer relationships.

At Dogtopia, North America’s leading dog daycare and dog wellness franchise, we help our franchise network navigate this market and the pet care industry trends as they evolve so they can remain competitive and responsive to their customers.

In this article, we outline some of the ways we help our franchisees keep up with what customers want as market trends change by providing the services, tools, and support that can help them adjust quickly and maintain success. We’ll explore how:

DOGTOPIA’S BUSINESS MODEL INCLUDES MULTIPLE IN-DEMAND SERVICES

The pet industry is vast, so investing in a franchise within a specific market that also offers multiple in-demand services can be valuable, especially for diversifying revenue streams. Dogtopia’s business model includes multiple core services, doggie daycare, boarding, and spa that cater to the diverse needs of pet parents, all under one roof.

This multi-service approach can effectively address a wide range of customer demands, particularly those seeking convenience, which is currently a need among American pet owners when it comes to caring for their pets. It also helps our franchisees cast a wider net by servicing different types of customers seeking either daycare during the day, a home-away-from-home boarding stay, or spa treatments to stay on top of their pup’s cleanliness and wellness.

By diversifying revenue streams, franchisees can help mitigate any potential risks associated with market fluctuations and take advantage of the various customer needs and preferences. Fortunately, the global pet market has positive projections, currently valued at $300 billion, and it is projected to reach $500 billion by 2030. Additionally, the services we offer follow suit, both nationally and globally:

Although changing market trends are possible, Dogtopia has a strong and established presence in the pet industry, offering reliable services that are positioned for long-term growth.

Our multi-service business model provides franchisees with flexibility, allowing them to adapt to seasonal patterns and customer demand, such as promoting boarding when customers are more likely to go on vacation or be away for the holidays, doggy daycare when the weather interrupts outdoor playtime, and more.

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DOGTOPIA IS INVESTING IN TECHNOLOGY

Technology can play a big role in shaping market trends, especially as it evolves and consumers raise their expectations of businesses. When franchise systems can’t keep up with technological advancements, franchisees may find it difficult to remain malleable to the changing market due to the lack of advanced tools at their disposal.

For example, as technology advances, 73% of customers expect better personalization, while 65% expect that companies adapt to their changing needs and preferences. This insight helps paint a picture of how important adequate technology is in meeting consumer expectations, along with the expectations placed on businesses.

At Dogtopia, we acknowledge the impact technology has on the pet industry, as well as the growing consumer demand for greater personalization. That’s why we continue to invest in advanced technology to help our franchisees streamline operations, access important customer data, and help create a positive customer experience that prioritizes personalization.

We recently partnered with Salesforce to develop a powerful tool that combines our point-of-sale and customer relationship management software. This tool is owned by us and is completely customizable and specific to the needs of our Dogtopia network, so we can adapt it to changing needs. Additionally, we’ve been creating personalized enhancements to this system, allowing our franchisees to customize content, build beneficial reporting and design follow-up campaigns based on user preferences.

Our franchisees also have the Dogtopia mobile app in their toolbox that can help streamline operations and enhance the customer experience. Our custom-built, proprietary mobile app allows pet parents to book appointments, receive digital report cards, access our playroom webcams when their pup is at daycare, and more. As consumers turn to apps for convenience and to help simplify their lives, we’ve ensured that our franchisees can fulfill this demand.

READ MORE: The Dogtopia Difference: Advanced Technology

 By continually investing in our digital tools, we provide our franchisees with the advanced platform necessary to stay ahead of technology trends in pet care, foster growth, and boost their competitive edge. By leveraging these tools, our franchisees are better positioned to deliver an enhanced customer experience as consumer expectations shift.

DOGTOPIA PRIORITIZES PET WELLNESS

Pet wellness has become increasingly relevant in recent years, as many pet parents prioritize their pets’ health, even over their own, thanks to the growing “humanization of pets” trend that has made its mark on the industry. Pet parents are more eager than ever to engage in their pets’ health and well-being, which is why we’ve integrated wellness into our service lineup. We focus on key pillars such as socialization, education and exercise, allowing our franchisees to provide enhanced services that directly align with their customers’ needs. Our wellness-focused approach helps make sure that our franchisees can remain relevant as wellness trends continue to evolve.

For instance, we recently launched our DASH activity monitor, which a growing number of our franchisees offer in-store. This innovative activity monitor tracks how far a dog travels, how long they’ve spent playing, and other that pet parents can access. Instead of merely following a trend in pet wellness, we’ve equipped our franchisees with tools that help them quantify how beneficial Dogtopia’s services really are for the longevity of their pet.

DOGTOPIA OFFERS COMPREHENSIVE ONGOING SUPPORT

Franchisor support can be crucial to any franchise investment, as franchisees should feel guided by an established business model and a supportive franchising team. At Dogtopia, we not only provide effective, hands-on initial training for our franchisees so they can learn the ropes and lead with confidence, but we also place importance on providing comprehensive ongoing support.

Our support, which includes marketing initiatives, on-site visits, regular webinars, ongoing training, access to our Village of Knowledge, and more, can significantly assist our franchisees as market conditions shift and we recognize new trends in the industry. We don’t want our franchisees to navigate changing markets alone, and our support can allow them to meet evolving demands with our team’s support in place.

If you are interested in franchising with Dogtopia, check out our detailed FAQ page for answers to our most common franchising questions, and fill out our online inquiry form if you meet our franchisee requirements and want to learn more.

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