The Dogtopia Difference: Advanced Technology January 31, 2025
In today’s competitive landscape, remaining up to date on technological developments can be critical for franchise systems. As technology continues to evolve, it can offer innovative solutions to help streamline business operations and processes, provide critical data insights to help empower franchisors and franchisees to make informed decisions, enhance the customer experience, and more.
By leveraging the latest tools and enhancing service offerings, franchise systems and their franchise network can succeed, and at Dogtopia, the nation’s leading dog wellness franchise, we’ve done just that.
From rolling out a high-tech monitoring device to track dog activity to advanced tools that improve our franchisees’ daily operations, we are proud to have invested more than $7M in our cutting-edge technology stack over the last few years. Dogtopia is not just riding the pet wellness trend; it’s leading the charge with innovative and beneficial products and services. Here are just some of the ways Dogtopia is leading the pet industry on the technology front.
A CUSTOMIZED SALESFORCE SYSTEM
Our point-of-sale (POS) and customer relationship management (CRM) software are two tools that significantly enhance our franchisees’ business operations and processes, allowing for a more personalized customer experience. That’s why we recently partnered with Salesforce to streamline and consolidate both systems into one powerful tool.
Dogtopia franchisees use our customized system, which is made specifically for them and their needs. We own the technology, allowing us to quickly adapt it to our evolving parents and their needs—something that a third-party or off-the-shelf solution cannot provide.
PERSONALIZATION
We are actively creating personalized additions to our Salesforce system for our Dogtopia locations, allowing franchisees to tailor content and create follow-up campaigns to each user’s interests. From the blog posts a visitor reads, to the products and services they purchase, and the information they search for within the website will all be used to enhance each user’s experience and customize it to their specific needs and interests.
DASH ACTIVITY MONITOR
We are thrilled to share one of our latest technology advancements, which allows our franchisees to meet their customers’ desire for maintaining their dog’s health and wellbeing, while securing an additional revenue stream: the DASH wellness activity monitor. Powered by PitPat, DASH provides data on a dog’s daily distance traveled, calories burned, time spent resting compared to playing, and more—both in and out of daycare. It’s the first of its kind in the daycare space and has been rigorously tested to withstand a multi-dog playroom environment.
Pet parents can track their dog’s activity on an easy-to-use app, getting a clear, actionable picture of their dog’s overall health and helping them make informed decisions to ensure a longer, healthier life—because we know that fit, happy dogs live up to two years longer. Dogtopia chose a battery-operated device so parents can spend less time charging, and more time playing with their pup.
With pet fitness monitoring and wearable devices a trend we can expect to continue in 2025, combined with the positive growth projections of the global pet wearable market, the DASH activity monitor allows our franchisees to stand out from competitors and position themselves strongly in this prosperous market.
WEBSITE & MOBILE APP
Having access to high-quality, strategically developed digital marketing materials as a franchisee is incredibly important, especially to help hit the ground running once the doors open. Dogtopia’s international website includes best-in-class thinking and functionality so that our franchise network can maximize the power of our entire digital network. Each franchisee receives their own Dogtopia website for their location, equipped for personalization and specific contact details. It also permits online appointment requests, webcam access, and general inquiries, streamlining your operations and making it easy and convenient for new prospects to get started with Dogtopia. Franchisees can easily update their website with new localized content, blog posts and more to aid in local search results.
We also have a custom-built, proprietary mobile Dogtopia app in our franchisees’ digital toolkit—yet another medium current and potential customers can use to make the Dogtopia experience even more convenient. From booking appointments to watching our playroom webcams, parents can access what they need from their fingertips, which benefits our franchisees as it can enhance customer engagement and satisfaction.
Equipping each franchisee with these advanced digital tools is more than just a way for them to offer convenience—it’s a strategic move to better meet their customers’ needs and provide modern solutions that many customers have come to expect out of businesses. Since 80% of customers report that the experience a company provides is just as important as their products/services, we offer these tech-based solutions to each franchisee to help boost customer satisfaction and increase the chances for greater long-term relationships.
DAYCARE WEBCAMS
Dogtopia is proud to hold the industry’s highest health and safety standards—a key advantage that our franchisees leverage upon investing. This stand-out feature benefits our franchisees, adding credibility to our service offerings while giving peace of mind to customers. One benefit of Dogtopia daycare that highlights our high standards and that helps us stand out from other dog daycares is our live webcams, which are equipped in each playroom.
Our webcam livestreams are accessible from any internet-connected mobile or desktop device, and available on our local websites and Dogtopia app. This makes it convenient for parents to check in on their pups while they’re apart. By incorporating this technology into our playrooms, we not only connect parents to their dogs, but we also showcase that we are meeting their needs, as we understand the majority of pet parents say their dog is part of their family, making being away from them even more difficult.
INVEST IN A DOGTOPIA FRANCHISE
As we continue to invest in new technologies and bolster our significant growth across North America, now is the perfect time to bring a Dogtopia daycare to your community. With a strong support system, expert training, and tech investments that support our franchisees, you can feel confident every step of the way.
Hear from our current franchisees on why Dogtopia was the right business move for them, and check out our detailed FAQ page for answers to our top franchise questions. Ready for the next step? Please fill out our online inquiry form here.

join the booming pet industry
Explore franchise opportunities with Dogtopia, North America’s leading dog daycare franchise.
get started