Dogtopia Taps Into Booming Pet Fitness Market with Launch of DASH Activity Monitor for Dogs
August 14, 2025The pet fitness market is booming, with pet wearables emerging as a fast-growing trend. Today’s parents are eager to learn more about their pets’ wellness, with many taking better care of their pets’ health than their own.
As the nation’s leading dog wellness franchise, Dogtopia franchisees see just how much wellness matters to their customers on a daily basis. That’s why we’re proud to partner with PitPat, UK’s Pet Tech Leader, to introduce the DASH activity monitor.
DASH by Dogtopia® is available at participating locations, allowing our franchisees to meet the needs of pet parents who want to better understand their dog’s health and activity. It also provides them with tangible evidence of the positive impact daycare has on pups. Designed as a lightweight device that attaches to a dog’s collar, DASH is the only device approved for use in Dogtopia’s multi-dog playroom environment, as it can withstand the physical activity and play that daycare dogs enjoy. Pet parents can also use the device to monitor their dog’s activity levels when they’re not at daycare, allowing our franchisees to offer their customers a better picture of their dog’s health at all times.
Data has shown us that Dogtopia dogs average more than eight miles at daycare, twice the distance they usually cover at home. With DASH, parents can now observe first-hand how daycare impacts their dog’s mood, behavior, and physical well-being, allowing them to take a more active role in their pup’s health, (while also offering franchisees new ways to demonstrate the benefits of regular dog daycare). The monitor has a one-year battery life and syncs directly with Dogtopia’s enhanced app, which helps our franchisees easily provide their customers with seamless integration and ease of use.
DASH is just the latest technological advancement that Dogtopia has recently implemented to help franchisees better meet customer needs and stand out in a competitive market. Given that 81% of consumers prefer companies that offer personalized experiences and 65% expect businesses to adapt to their changing needs and preferences, the DASH activity monitor directly aligns with what pet parents are seeking. As the first of its kind in the dog daycare space, the DASH activity monitor also represents Dogtopia’s commitment to providing its franchisees with wellness-oriented solutions that allow them access to the booming pet fitness market.
READ MORE: The Dogtopia Difference – Advanced Technology
“DASH is more than just an activity monitor – it’s a breakthrough in dog wellness to promote healthier, more active dogs,” said Neil Gill, President and CEO of Dogtopia. “By partnering with PitPat, we can now deliver a revolutionary product that enhances our mission to provide the best care for dogs, ensure transparency for all parents and help dogs live happier, healthier, longer lives.”
Dogtopia has become the smartest and fastest-growing franchise in the pet industry thanks to our numerous, cutting-edge differentiators. If you are interested in bringing a Dogtopia franchise to your community, please review our next steps page and FAQ for further details.
Find out more about our DASH announcement here.
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