Investing in a franchise is a major business decision that requires confidence in the brand behind it. Beyond recognition, prospective franchisees should invest in a concept that is supported by a scalable business model, established operational processes, a thriving industry, and a strong support system for long-term growth.

As the world’s largest pet services franchise, Dogtopia has built a strong foundation for its franchise network by combining a service-driven model with structured training, ongoing operational support, and a focus on meeting the modern expectations of today’s pet parents.

If you are considering investing in the multibillion-dollar pet care industry in 2026, find out why Dogtopia can be the right business decision for you.

A FOCUS ON DOG WELLNESS WITH OUR DASH ACTIVITY MONITOR

Pet wellness continues to shape purchasing decisions across the pet care industry, and this trend shows no signs of slowing down in 2026. With 76% of pet parents seeking products that support their dog’s health and wellness, a focus on pet well-being has become an expectation, which is important for a brand in a prominent industry to lean into.

That’s why Dogtopia has long been a leader in providing high-quality pet care, offering three core services: dog daycare, overnight stays, and spa, along with optional additional services like grooming and training. We continue to evolve with changing pet parent needs to go beyond basic care and deliver meaningful value to our customers.

In 2026, we’re continuing to roll out our DASH activity monitor, which is now available at most franchise locations in our network. DASH attaches to a dog’s collar and tracks their activity both inside and outside the playrooms. It provides pet parents with data such as steps taken, distance traveled, and more throughout the day. With access to this data, pet parents gain a clearer understanding of their dog’s daily movement and can make informed decisions to support proactive care with healthier outcomes.

For prospective franchise owners, wellness-focused technology like DASH provide a meaningful competitive advantage. As pet parents become more informed about dog health and wellness, they can be increasingly selective about where they choose care for their pups.

DASH is just one of the ways Dogtopia differentiates itself from less-structured pet care options by reinforcing its commitment to transparency and elevated standards of care. This focus on innovation positions franchisees to meet evolving consumer expectations in our technology-driven world.

READ MORE: How Dogtopia’s Webcams & DASH Activity Monitor Help Franchisees Build Consumer Trust 

MULTIPLE SERVICE OFFERINGS = RECURRING REVENUE OPPORTUNITIES

Offering more than just daycare in today’s pet franchise market is one of the ways franchise owners can set themselves up for success. Multiple service offerings can broaden the customer pool, cater to various pet-parent needs, and create diverse revenue streams that reduce reliance on any single service.

Services at Dogtopia help provide a personalized experience for each pet parent and their dog. By creating opportunities for franchisees in our network to offer more than one service and bundle services, they can better meet the needs of pet parents and gain a competitive edge over facilities that offer only a single service. This is especially important in 2026, as 81% of consumers say they prefer when companies offer a personalized experience. Meeting this expectation is vital for delivering exceptional service, which is important to us at Dogtopia.

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LONG-TERM GROWTH AND EXPANSION PLANS

Dogtopia is on pace to have more than 400 wellness centers in operation by 2027, as we expand our footprint across North America. With growing demand from pet parents for safe and reliable dog daycare environments for their dogs, we can replicate our established business model in each new location we open, continuing the success of our proven systems and services.

READ MORE: Dogtopia Unveils New Efficient Store Design with Smaller Footprint and a More Dedicated Play Space for Dogs

For prospective franchisees, investing in a growing brand can offer several advantages, such as greater brand awareness and consumer trust. To a prospective franchisee, growth can also signal that our business model resonates with customers, which can offer confidence that you’re joining a brand that is built for long-term relevance and scalability.

PET INDUSTRY & DOG DAYCARE MARKET SUCCESS

We’d be remiss if we didn’t mention the booming pet industry in 2026. The latest numbers indicate the pet care market is on a steady growth pattern:

  • Global pet care market in 2025: USD $273.42 billion
  • Projected global pet care market in 2032: USD $427.75 billion
  • Compound Annual Growth Rate (CAGR) for 2025-2032: 6.60%

This growth is also reflected in the U.S. pet daycare market:

  • Estimated market size in 2024: USD $1.73 billion
  • CAGR for 2025-2030: 8.78%

Dogtopia prepares our franchise owners to enter a growing industry that shows long-term resilience and consistent demand. As pet parents increasingly seek services that support their dogs’ well-being, professional daycare remains relevant now and in the future.

DOGTOPIA’S ADVANCED TECHNOLOGY ACCESSIBLE TO FRANCHISEES

Dogtopia provides franchisees with access to advanced technology that supports daily operations and enhances the customer experience. From point-of-sale and customer relationship management systems to a customer-facing mobile app, these tools help create a seamless, connected experience for both franchise owners and pet parents.

Franchisees benefit from proprietary customized technology powered by Salesforce, allowing them to manage customer information, personalize communications, and build targeted follow-up campaigns. These systems help to streamline admin-related tasks and save time.

Additionally, Dogtopia’s mobile app allows pet parents to conveniently book and manage services, access webcams, and more, helping simplify interactions for both new and returning customers.

In 2026, convenience plays a key role in the customer experience. Providing technology that pet parents can easily access can help enhance positive engagement and satisfaction, while systems that support our franchisees help make sure that experience is delivered consistently and efficiently.

Learn more about the advanced technology offerings we offer our franchisees here.

BRING A DOGTOPIA DAYCARE TO YOUR NEIGHBORHOOD TODAY

Interested in joining Dogtopia’s franchise network this year? Learn more about this opportunity by reviewing our detailed FAQ page, which offers insight into the pet industry, our brand, and your investment.

If you are ready to take the next step and meet our initial franchisee requirements, please fill out our online inquiry form.